Millions of Indian children are growing up surrounded by screens โ and their eyes are paying the price. EyesFirst Global is here to change that through awareness, habits, and early action.
Children today are embedded in a screen-first world. What seems like normal daily life is quietly creating a nationwide vision emergency that demands immediate, collective action.
Digital devices have become essential for education and entertainment. Indian children now average 5+ hours of screen time daily โ a level that experts consider harmful to developing eyes.
Most families are unaware of safe screen guidelines, the 20-20-20 rule, or the science linking near-work activities to myopia development in school-age children.
Studies consistently show that 2+ hours of outdoor activity per day can significantly slow myopia progression. Urban Indian children average less than 45 minutes outside.
COVID-19 dramatically accelerated screen time across all ages. Children who normalized remote learning are now stuck in screen-heavy routines with no corrective intervention.
EyesFirst Global is grounded in peer-reviewed research. Here are the key studies and surveys that define the scale of this crisis.
Read Full Myopia in India Review โSource: Lanca, C., & Saw, S-M. (2024). JAMA Network Open โ View Summary โ
Based on 8 studies with 28,600 participants, this model projects Indian urban child myopia rising 0.8% per year โ reaching crisis levels within a generation if no intervention occurs.
Read on PubMed โCovering 1,66,000 urban and 1,20,000 rural children across 40 years โ the most comprehensive myopia meta-analysis ever conducted for India.
Read on PLOS ONE โThe WEF's World Sight Day 2024 report found that at least 450 million children have a sight condition needing treatment โ the vast majority remain undiagnosed.
Read on WEF โEyesFirst Global reaches children wherever they are โ home, school, and throughout their digital lives. Our approach is built on one belief: Awareness can change habits. And habits can protect the future.
Helping parents guide children toward healthier screen habits at home with practical, science-backed tools and daily strategies that fit naturally into family routines โ without fear or pressure.
Extending eye safety awareness directly across the digital environments where children spend their time. Integrating with devices used for learning and entertainment to build safe habits in context.
Creating structured, scalable programs to build eye-safe habits at an institutional level. We partner with schools across India to reach students systematically and sustainably through curriculum-integrated initiatives.
Teaching children to be conscious about their screen time and habits through positive reinforcement โ not restrictions. Building intrinsic motivation for eye-healthy behavior that lasts a lifetime.
Schools play a powerful, unique role in shaping children's habits early in life. EyesFirst Global partners with institutions to promote awareness and responsible screen behavior at scale.
Eye health is integrated as part of holistic student care โ not an add-on. We treat vision as fundamental to academic success and emotional wellbeing.
Engages students through positive reinforcement, peer learning, and reward systems โ never shame or fear. Children respond better to motivation than restriction.
Simple programs that slot naturally into existing school curricula and schedules. No disruption to core academic time โ just better habits embedded throughout the day.
Schools receive reports on student engagement, habit improvement, and awareness growth over each semester. Data helps institutions improve and scale what works.
We help schools communicate eye safety information home, creating a consistent message between classroom and family that reinforces good habits across environments.
Our flagship school recognition program identifies and celebrates students who demonstrate excellent eye-safe screen habits. Encouraging change through motivation, peer respect, and visible achievement โ never enforcement.
Simple, actionable steps that any child or parent can adopt starting today. Awareness is the first step โ habit is the goal.
When it comes to children, trust is everything. EyesFirst Global is designed with an uncompromising commitment to privacy, safety, and responsibility.
We never collect or store personal information about children โ at any point, on any device, in any program.
Our platform is built with data protection baked into every layer. User privacy is not a feature โ it's the foundation.
Committed to maintaining the highest digital safety standards for young users across every touchpoint of our campaign.
Every feature, program, and initiative is designed with one priority: the long-term health and happiness of children.
Whether you're a parent, school, or partner โ there's a role for you in India's first digital eye safety campaign. Start protecting the next generation's vision.
๐ Your information is 100% private. No data shared with third parties.
This is more than a campaign. It's a step toward protecting the next generation โ one child, one school, one family at a time.